Trending...
- Ascent Solar Technologies Enters Collaborative Agreement Notice with NASA to Advance Development of Thin-Film PV Power Beaming Capabilities: ASTI - 118
- Fact check: Claims swirling on California gas prices - 109
- Google AI Quietly Corrects the Record on Republic of Aquitaine's Legal Sovereignty
Download
XDA refreshes branding and leadership. (L to R): Rachel Hermansader, Head of Transformation; Courtney Hodges-Lanius, Head of People & Culture; Anna Mader, Head of Creative. (Photo: Business Wire)
SAN FRANCISCO--(BUSINESS WIRE)--Six years after buying itself back from Omnicom Group, The XD Agency is relaunching as XD Agency (XDA), empowering a growing staff and celebrating a range of new business wins including cybersecurity platform Crowdstrike and consumer electronics brand OnePlus. In addition, the agency has been awarded expanded assignments for clients such as LEGO and Warner Media.
More on The Californer
Rapid staff expansion due to pandemic shifts—in the last 18 months staff has grown 55%—and a desire to futureproof the brand have opened this new chapter which includes a new website and positioning: "Create Better. Better experiences, stories, relationships, worlds. Everydamnday."
The new branding was led by Head of Creative Anna Mader and Creative Director Alex Kolbe. Mader said, "This transformation has been an epic adventure in terms of what we do, how we do it and how we show up. From digging deep to redefine our values, to living them through brand actions like partnering with Ukrainian creative talent— we're partnering with our clients to bring to life a collective desire we all share to leave this world better than we found it."
XDA is promoting two executives who have led staff training and development: Managing Director Rachel Hermansader was named Head of Transformation, and Human Resources Director Courtney Hodges-Lanius was named Head of People & Culture.
The talent moves signal how XDA is evolving its brand and leadership team through a combination of leadership and emotional intelligence training for senior managers, plus formal mentorship and culture onboarding programs.
The ultimate goal of these moves is to "create a place so interesting you'll never want to leave," a vision of Founder/CEO Steve Shlansky. Hodges-Lanius said this people investment "includes upskilling in engagement technology to foster and support remote work as well as a standardization of process to support greater inclusion."
"Our people give our agency and clients their all," said Hermansader. "We are a community that listens, reflects and invests. Together we are creating the future we all want to see - diverse, inclusive and intentional about our work and impact in the world."
About XDA
XD Agency (xdagency.com) is an award-winning creative agency with strong production chops designing experiences for industry-defining brands. XDA has teams strategically placed across the US with hubs in New York, Atlanta, San Francisco and Los Angeles. Founded 20+ years ago, XDA is a leader in the experience design space focused on transforming stories into shared experiences. XDA's mission: to create better work while creating a better place to work. Current clients include Porsche, Mercedes-Benz, Warner Media, LEGO, Cisco Live, Dell, Bank of America, and Fiserv, among others.
More on The Californer
Contacts
Lynne Collins
646-286-4724
collinslynne7@gmail.com
Pat Sloan
646-673-4787
patsloan@sloanhuntcommunications.com
Release Summary
XD Agency, an award-winning creative agency, celebrates brand refresh, staff and new business growth & key leadership promotions.
0) { // Create container for hi-res image jQuery('#bw-release-hires').append('
'); }; }); ]]>
#Hashtags
Social Media Profiles
Contacts
Lynne Collins
646-286-4724
collinslynne7@gmail.com
Pat Sloan
646-673-4787
patsloan@sloanhuntcommunications.com
XDA refreshes branding and leadership. (L to R): Rachel Hermansader, Head of Transformation; Courtney Hodges-Lanius, Head of People & Culture; Anna Mader, Head of Creative. (Photo: Business Wire)
- XDA refreshes branding and leadership. (L to R): Rachel Hermansader, Head of Transformation; Courtney Hodges-Lanius, Head of People & Culture; Anna Mader, Head of Creative. (Photo: Business Wire)
SAN FRANCISCO--(BUSINESS WIRE)--Six years after buying itself back from Omnicom Group, The XD Agency is relaunching as XD Agency (XDA), empowering a growing staff and celebrating a range of new business wins including cybersecurity platform Crowdstrike and consumer electronics brand OnePlus. In addition, the agency has been awarded expanded assignments for clients such as LEGO and Warner Media.
More on The Californer
- California: National Guard firefighters finally back to work — but Trump's militarization of LA has pulled cops from the street and teachers out of classrooms
- Top Dentist Concord CA, Smile Makers Dental Care, Celebrates 500 5-Star Reviews
- Independent Financial Group Expands East Coast Recruiting Reach with the Hiring of Former Osaic Executive Bruce Levitus
- Talbot Law Group, P.C. Announces Super Lawyers® 2025 Honors for Matthew B. Talbot and Mark E. Miyasaki
- Bio-Inspired Technology-Dynamic and Adaptable for unknown real-world environments
Rapid staff expansion due to pandemic shifts—in the last 18 months staff has grown 55%—and a desire to futureproof the brand have opened this new chapter which includes a new website and positioning: "Create Better. Better experiences, stories, relationships, worlds. Everydamnday."
The new branding was led by Head of Creative Anna Mader and Creative Director Alex Kolbe. Mader said, "This transformation has been an epic adventure in terms of what we do, how we do it and how we show up. From digging deep to redefine our values, to living them through brand actions like partnering with Ukrainian creative talent— we're partnering with our clients to bring to life a collective desire we all share to leave this world better than we found it."
XDA is promoting two executives who have led staff training and development: Managing Director Rachel Hermansader was named Head of Transformation, and Human Resources Director Courtney Hodges-Lanius was named Head of People & Culture.
The talent moves signal how XDA is evolving its brand and leadership team through a combination of leadership and emotional intelligence training for senior managers, plus formal mentorship and culture onboarding programs.
The ultimate goal of these moves is to "create a place so interesting you'll never want to leave," a vision of Founder/CEO Steve Shlansky. Hodges-Lanius said this people investment "includes upskilling in engagement technology to foster and support remote work as well as a standardization of process to support greater inclusion."
"Our people give our agency and clients their all," said Hermansader. "We are a community that listens, reflects and invests. Together we are creating the future we all want to see - diverse, inclusive and intentional about our work and impact in the world."
About XDA
XD Agency (xdagency.com) is an award-winning creative agency with strong production chops designing experiences for industry-defining brands. XDA has teams strategically placed across the US with hubs in New York, Atlanta, San Francisco and Los Angeles. Founded 20+ years ago, XDA is a leader in the experience design space focused on transforming stories into shared experiences. XDA's mission: to create better work while creating a better place to work. Current clients include Porsche, Mercedes-Benz, Warner Media, LEGO, Cisco Live, Dell, Bank of America, and Fiserv, among others.
More on The Californer
- California: Governor Newsom challenges President Trump to adopt model executive order to help 'Make America Rake Again'
- Long Beach Airport Named Number Two Airport in Nation by The Washington Post
- Dedeaux Properties Begins Construction on Truck Terminal and Industrial Outdoor Storage Facility
- Michael Reafsnyder opens solo exhibition at Scott Richards Contemporary Art in San Francisco
- Valley Sleep Therapy Expands to Prescott with New Location at Crossings Road
Contacts
Lynne Collins
646-286-4724
collinslynne7@gmail.com
Pat Sloan
646-673-4787
patsloan@sloanhuntcommunications.com
Release Summary
XD Agency, an award-winning creative agency, celebrates brand refresh, staff and new business growth & key leadership promotions.
0) { // Create container for hi-res image jQuery('#bw-release-hires').append('
'); }; }); ]]>
#Hashtags
- #createbetter
- #xdagency (https://twitter.com/hashtag/xdagency?src=hash)
Social Media Profiles
- Twitter (https://twitter.com/xd_agency)
- LinkedIn (https://www.linkedin.com/company/xdagency/)
- Instagram (https://www.instagram.com/xdagency)
Contacts
Lynne Collins
646-286-4724
collinslynne7@gmail.com
Pat Sloan
646-673-4787
patsloan@sloanhuntcommunications.com
Filed Under: Business
0 Comments
Latest on The Californer
- AI Performs Virtual Tissue Staining at Super-Resolution
- Online Distribution of the Summer 2025 Diamond Certified Directory Update Begins
- California: Governor Newsom proclaims Immigrant Heritage Month 2025
- California: Department of Defense agrees: it's time for Trump's militarization of Los Angeles to end
- Long Beach: City Launches Internet Service Enrollment Line
- Von Rock Law Founder Deidre Von Rock Named Super Lawyer for 2025
- California: Governor Newsom extends emergency short-term housing protections in Los Angeles
- Von Rock Law Named SFGate's Best Probate and Estate Attorney in 2025
- Long Beach to Conduct Annual Summer Recess for City Council Meetings During July
- Plan to Launch Silo Technologies' Cybersecurity Pilot Program for Ultimate Nationwide Deployment via Exclusive Partnership: Stock Symbol: BULT
- Robert Michael & Co. Real Estate Team Celebrates Industry Recognition and Showcases Premier Central Florida Listings
- Montessori Stoppani Partners with Lifetime Montessori School
- Cymbiotika Celebrates 2025 Great Place To Work Certification™
- Long Beach: LA28 Announces Finalized Sailing Venue Plan for 2028 Olympic Games
- Individual Software Announces New Versions of its Four Typing Programs in 2025
- Britt Michaelian Brings Transformative Art & Wellness to The Ecology Center's Peace Dome
- California: Governor Newsom urges safety this Fourth of July after 600,000 pounds of illegal explosives seized
- AI-Based Neurotoxin Countermeasure Initiative Launched to Address Emerging National Security Needs: Renovaro, Inc. (N A S D A Q: RENB)
- The Naturist World Just Shifted — NaturismRE Ignites a Global Resurgence
- Mental and Emotional Self-Management, Practical Tools for Trauma-Informed Stress Management