The Californer - European Tech Startup RoarFun discovers a gap in the U.S. market with a branded racing simulator rental at Atlanta's MRO Americas Aviation Convention

Trending...

EU technology startup RoarFun™ made a strong entry into the U.S. market at the MRO Americas Aviation Week in Atlanta, Georgia. They showcased unique mobile racing simulator as immersive entertainment, which turned out to be a largely untapped way for businesses to market at big events. RoarFun™ now plans to rapidly expand across the United States, with targets to deliver mobile space, flight and racing simulators within one day across all USA states.

ATLANTA - Californer -- RoarFun™ cooperated with a key sponsor at the MRO Americas Aviation conference, held at the Georgia World Congress Centre. They offered attendees a memorable WOW experience that visitors couldn't miss. Their custom-built motion Formula simulator with virtual reality drew a crowd, engaged visitors, helped a client generate more leads and increased brand awareness at the event.

Victor Goldobin, CEO of RoarFun™, says: "After ten years of developing our technology in Europe, we are excited about our first step into the U.S. Our mission is simple: to bring happiness to people of all ages anywhere. I understand it sounds cliche, but it is very easy to achieve. Government agencies and companies order our WOW immersive entertainment for their events, which helps reach their marketing goals. Visitors get to enjoy entertainment completely for free. It's a great combination for all sides. The great response from clients and visitors tells us that our business has great potential in the U.S."

Placed back to back in just a 10x13 feet space, two small mobile simulators were a big draw, attracting people from all over the show. "The best thing about mobile racing simulators rental, from my perspective, is their versatility because of their compact size and requirement for just one regular power outlet. We can install equipment fast for any event you can imagine - company celebrations, conferences, music festivals, and even special events like movie presentations and motorsport races are easy for us. We can even install them on a yacht, rooftops, or other locations without connecting to the grid - because of their power efficiency, we can connect them to a mobile power bank," - says Lucie Teturova, Customer Care Director.

More on The Californer

David Bako, RoarFun's Event Director, noted: "Putting the motion racing simulators opposite of each other was a deliberate move to get maximum attention. We were really happy with the constant stream of visitors to our client's booth. Our experience in Europe has taught us that racing simulators do more than just entertain; they really grab people's attention. We were actually surprised that more companies at a big U.S. Aviation conference weren't using simulators for marketing."

Lucie Teturova, RoarFun's Customer Care Director, added: "In Europe, to rent racing simulator for marketing is a common way to create excitement an the exhibition and get additional leads. The fact that this seemed new at a major U.S. aviation show points to a big market opportunity. We think offering virtual branding with engaging racing simulators could be a game-changer for companies wanting to stand out at exhibitions, conventions or any other event where you need to get more foot traffic and keep retention at the stand."

RoarFun™ made sure their client's brand was prominent. Their design studio added clients' branding and mission statement to a virtual cockpit, inside a virtual Formula cockpit and on the virtual Monza racing track. Client's logo was visible on the loading screens, wallpapers, and even slideshow images during breaks, making a strong brand connection with everyone visiting the stand.

A U.S. based client adds: "From start to finish, everything ran seamlessly. The team took care of all the logistics, setup, and operation, allowing us to simply enjoy the event and focus on our guests. Both simulators were a huge hit - everyone was blown away by how realistic and fun they were. The attention to detail and professionalism made a big impact, and it really elevated our event to the next level."

https://youtu.be/1njvn984wk4

More on The Californer

Ambitious U.S. Expansion:
After a successful U.S. debut, RoarFun™ is aggressively pursuing a USA nationwide expansion strategy. The company plans to establish a legal entity within the next two months and allocate multiple logistical hubs across the United States, aiming for a one-day delivery service to major cities on both the East and West Coasts. "This year, we plan to start with the warehouse on the East Coast to cover major events with one-day delivery in New York, Washington, Atlanta, Chicago and Miami. In the second part of the year, we plan to open our next warehouse on the East Coast to deliver our services fast to San Francisco, Los Angeles and Las Vegas. Next year, we will finish with the third warehouse in the centre to cover all major USA destinations. Since we already have requests for a racing simulator rental coming in from famous motorsport events organised by the F1™, we plan to have quick delivery to all famous racing circuits in the USA, including Miami International Autodrome and Circuit of the Americas," says David Bako, RoarFun's Events Director.

Company summary:
RoarFun™ is a European Czech technology startup revolutionising event entertainment through its innovative mobile flight, space and race simulators integrated with comprehensive virtual branding capabilities. With over a decade of experience in Europe, the company uniquely blends education, entertainment and marketing to create memorable and impactful experiences. The debut at the MRO Americas Aviation Week in Atlanta has highlighted a significant untapped opportunity for high-impact marketing using racing simulator rentals within the U.S.

Website: https://roarfun.com/

For journalists:
Journalists interested in learning more about RoarFun™ U.S. expansion plans are invited to contact David Bako at press@roarfun.com. High-resolution images and videos are available upon request via the press contact.

Source: RoarFun

0 Comments

Latest on The Californer