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~ The 2024 Genesis Invitational came to a thrilling conclusion on Sunday, February 18th, at The Riviera Country Club in Pacific Palisades, Calif. After four days of intense competition, Japan's Hideki Matsuyama emerged as the champion with a final score of 17-under-par. This marks Matsuyama's ninth career PGA TOUR title and he takes home a grand prize of $4 million along with the 2025 Genesis GV80 Coupe.

Matsuyama's victory was not only impressive but record-breaking as well. He set the tournament record for the lowest final-round score at The Riviera Country Club. In addition, he now holds the most PGA TOUR wins by an Asian player, surpassing South Korea's K.J. Choi who has eight wins under his belt.

The 2024 Genesis Invitational was sponsored by Genesis for the eighth consecutive year and featured some of the top golfers in the world. Among them were Scottie Scheffler, Rory McIlroy, Viktor Hovland, Xander Schauffele, and Wyndham Clark. During the second round of the tournament, Will Zalatoris made a spectacular hole-in-one at the 14th hole, winning him and his caddie each a new Genesis vehicle.

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This historic event is one of the longest-running tournaments on the PGA TOUR and celebrated its 98th playing this year. As title sponsor, Genesis provided guests with an unforgettable experience through various brand experiences and promotional activities. Attendees had the opportunity to explore on-site activations featuring Genesis' lineup and concept vehicles while also enjoying an elevated Korean hospitality experience.

The theme of this year's tournament was "Make the Game Your Own," which invited attendees to shape their own golf experience and join in on the excitement and thrill of the game through interactive exhibits.

But beyond showcasing their commitment to golf, Genesis also demonstrated their dedication to youth sports and education. In 2023, Genesis and the Genesis Inspiration Foundation pledged $1 million to TGR Foundation to advance science, technology, engineering, arts, and mathematics (STEAM) education for youth.

At this year's tournament, Genesis Gives donated $100,000 each to the U.S. Soccer Foundation, Girls on the Run, and First Tee for a total of $300,000 to increase access to youth sports programs across the United States. Additionally, they celebrated Justin Thomas' Pro-Am hole-in-one with a $100,000 charitable donation. To commemorate the remarkable shot, Genesis donated $50,000 each to Thomas and his caddie Jim "Bones" Mackay's charities of choice – the Justin Thomas Foundation and the Arizona Cancer Foundation for Children.

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As a global automotive brand that prioritizes customer satisfaction above all else, Genesis continues to push boundaries in terms of performance, design, safety, and innovation while also striving towards a more sustainable future. Their unique Athletic Elegance design identity embodies audacious and forward-thinking Korean characteristics that go beyond just their products.

With an expanding range of award-winning models such as the 2023 MotorTrend Car of the Year G90 along with G70, G80, GV60, GV70, GV80 and GV80 Coupe – Genesis is leading the way in electrification with their battery EVs including the Electrified G80 and GV60 models.

For more information on Genesis and their latest news updates in both the United States and Canada visit www.genesisnewsusa.com (United States) or www.genesisnews.ca (Canada).
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