COSRX x Alfred Coffee Launch Skincare-Coffee Crossover
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LOS ANGELES, July 1, 2025 ~ Los Angeles, CA - TikTok sensation COSRX has announced a month-long collaboration with Alfred Coffee, one of LA's most beloved cafes. The partnership aims to bring together two of life's ultimate pick-me-ups: expertly brewed coffee and best-in-class skincare.

Throughout the month of July, coffee lovers and skincare enthusiasts will have the opportunity to discover COSRX's popular snail mucin skincare line, including the TikTok-famous Advanced Snail 96 Mucin Power Essence and Advanced Snail 92 All in One Cream. These products have gained a cult following for their effectiveness, with some users even claiming that their skin sings "S-nailed it!" as loud as their first sip of morning coffee.

To kick off the collaboration, limited-edition coffee sleeves will be available at all Alfred locations in LA. But that's not all - COSRX and Alfred are also rebranding Wednesdays as "Slow Wednesdays." This weekly event is designed to turn the midweek slump into a highlight by encouraging consumers to slow down, treat themselves, and indulge in a refreshing ritual of skincare and caffeine.

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Every Wednesday in July starting at 8am, the first 200 customers at participating Alfred locations will receive a full-sized Snail Essence and Cream set with any coffee purchase. This exclusive opportunity allows customers to experience why COSRX's snail mucin line has taken the skincare world by storm. The Slow Wednesdays sampling events will take place at six Alfred locations throughout Los Angeles including Melrose Place, Marina del Rey, Ventura Place, Brentwood, Westwood, and Coldwater.

In addition to these events, COSRX and Alfred will also host a social media giveaway featuring COSRX's limited edition Snailicious Kit and exclusive Alfred merch. This is an exciting opportunity for loyal customers of either brand or both to win some amazing prizes.

To further amplify the campaign, top LA-based influencers and content creators will be invited to experience Slow Wednesdays and share their favorite coffee-skincare pairings with their audiences. Expect to see plenty of Instagram-worthy moments, viral TikTok content, and glowing reviews.

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But this collaboration is more than just a cross-brand promotion - it's a celebration of self-care, community, and creativity. By combining COSRX's innovative skincare with Alfred's beloved brews, the partnership creates a unique experience that invites consumers to slow down and savor the moment. The goal is simple: to bring both brands to new audiences in an authentic, joyful way. Whether it's through a spontaneous coffee run, a skincare discovery, or a social media moment that inspires others to join in, COSRX and Alfred are redefining the midweek slump and turning it into an energizing ritual that blends beauty, wellness, and culture in the heart of Los Angeles.

Don't miss out on this exciting collaboration between COSRX and Alfred Coffee - your skin (and taste buds) will thank you!
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