IACC Launches Trailblazing Marketplace Advisory Council (MAC)
The Californer/10313714

SAN DIEGO, May 13, 2025 ~ San Diego, CA - In a groundbreaking move, the International AntiCounterfeiting Coalition (IACC) has brought together some of the world's most influential companies to address the growing issue of counterfeit goods in the online marketplace. The newly formed Marketplace Advisory Council (MAC) was officially launched today at a press conference in San Diego.

The MAC is comprised of top players in e-commerce, payments, and global brands, including Alibaba Group, Amazon, DHGate, eBay, Meta, Mercado Libre, Shopee, and Temu. Payment partners Mastercard, PayPal, and Visa are also part of this initiative. Notable global brands such as Calvin Klein, Ford, Motion Picture Association, Adidas, Merck, Chanel, Colgate-Palmolive,Tenneco Disney ESA Estée Lauder Apple John Deere Burberry Johnson & Johnson Levi Strauss & Co., Nike and the Recording Industry Association of America (RIAA) have also joined forces with the IACC to combat counterfeiting.

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The IACC has a proven track record of success through cross-industry collaboration and is now taking it to the next level with MAC. This forum will provide participants with a unique opportunity to work together and share insights in order to strengthen partnerships and ensure the safety and integrity of the online marketplace.

According to Bob Barchiesi, President of the IACC: "Collaboration has always been at the core of our approach towards addressing counterfeiting. With MAC's formation, we are taking a new path by bringing together industry pioneers to shape the future of brand protection through open dialogue and shared commitment. This lays a strong foundation for long-lasting impact on the global marketplace."

The formation of MAC is a testament to IACC's commitment towards proactive engagement and finding solutions. By providing a platform for platforms, payment providers,and brands to come together and address common challenges while exploring new strategies,the IACC reinforces that collaboration is the most powerful tool in the fight against counterfeiting and intellectual property crime.

The launch of MAC marks a significant step forward in the battle against counterfeit goods in the digital age. With the support of these influential companies, the IACC is confident that this initiative will lead to a safer, trusted, and counterfeit-free online marketplace for consumers worldwide.

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