Instacart Announces New Shoppable Video and Display Advertising Products, Driving Inspiration, Discovery and Purchase
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Dove, Mondelēz International, PepsiCo and S.Pellegrino Among First Brands Engaging More Consumers with Immersive, Shoppable Storytelling on Instacart

SAN FRANCISCO, May 26, 2022 /PRNewswire/ -- Instacart today announced two new advertising solutions that bring together the best of inspirational storytelling and action: shoppable video ads and enhanced shoppable display ads. These new formats expand Instacart's ad product suite with inspiring experiences to give brands a more immersive way to storytell, engage and drive sales. Shoppable video and shoppable display enable CPG brands to shorten the user journey from awareness and product discovery directly to purchase – all within one rich media unit. Advertisers can now promote engaging, targeted, creative content to consumers as they shop from their favorite retailers on Instacart. Dove, Mondelēz International, PepsiCo and S.Pellegrino are among the first CPG brands to pilot Instacart's shoppable video and shoppable display products.

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