Keells Leverages Cyntexa and Salesforce to Redefine Customer Loyalty with Digital Innovation
The Californer/10302474

SAN FRANCISCO - Californer -- Cyntexa, today announced that Keells has experienced enhanced customer engagement and loyalty with the help of Salesforce technology and the expertise of Cyntexa. Cyntexa is using Salesforce Loyalty Management to help Keells see faster results and get the most from the Salesforce platform.

Keells sought assistance with customer management, including streamlining enrollment processes and managing customer data. To enhance customer experience and improve operational efficiency, it was essential for Keells to streamline the process of redemption and accrual of loyalty points and address the existing delays. Keells' vision was to have a well-aligned loyalty process that could assist in offering personalized offers and rewards to its customers.

More on The Californer

• A Century of Compassion: Butte Humane Society Hosts 114th Anniversary Gilded Garden Gala
• United Set to Hire More Special Olympics Athletes As Customer Service Ambassadors
• Exelon Leader Tamla Olivier Named 2025 Technologist of the Year by Waves of Change STEM Conference
• KIDZ BOP RELEASES BRAND NEW ALBUM 'KIDZ BOP 51' FEATURING HITS "APT" & "PINK PONY CLUB"
• Be Part of the World's Largest Art Biennale | Moons, Castles, Trees | Copenhagen Chronotopes

Cyntexa provides a range of services, including consultation, implementation, migration, integration, and managed services to ensure business success.

Experts at Cyntexa thoroughly assessed Keells' existing loyalty infrastructure and implemented Salesforce Loyalty Management, enabling Keells to use real-time point accrual, redemption, and advanced access control mechanisms.

By using Salesforce Loyalty Management and Cyntexa's expertise and innovations, Keells has been able to strengthen brand loyalty through its improved customer experience. Moreover, they also witnessed an improvement in their overall operational efficiency.

Keells successfully rolled out the loyalty program to more than 135 retail stores with Cyntexa's expertise in just 12 days, resulting in a significant transformation in their customer engagement strategy.

Vishwajeet Srivastava, CTO at Cyntexa, added, "We are proud to have successfully partnered with Keells to implement a comprehensive loyalty program management solution in a remarkably short timeframe. It was quite a significant journey to manage and migrate their existing loyalty systems and processes, implementing them seamlessly on Salesforce Loyalty Management. We are delighted with the outcome of this project and look forward to continuing our partnership with Keells in the future."

More on The Californer

• California sends more search and rescue crews to Texas
• YourEggs Is Leading the Way in Providing Access to the Best Asian Egg Donors to Families Worldwide
• California: Governor Newsom and Acting Governor Kounalakis honor fallen CDCR Parole Agent
• California sues to stop Trump's politically motivated attack on high-speed rail
• SeedList Launching Institutional Crypto Crowdfunding Project to Empower Retail Investors and Disrupt the VC-Dominated Crypto Fundraising Landscape

Osanda Warnekulasooriya, Assistant Vice President, Head of Business Systems - John Keells Group, said, "We are delighted to have successfully launched Sri Lanka's largest Nexus Loyalty Program, facilitated by our esteemed implementation partners like Cyntexa. Reflecting on our journey, it's clear that we've overcome significant challenges. I'd like to acknowledge the exceptional efforts and dedication of the Cyntexa team. Their ability to handle a project of this scale, involving a customer base of over 2.6 million, without any service disruptions, is truly commendable."

Salesforce, AppExchange, and others are among the trademarks of Salesforce, inc.

About Cyntexa
Cyntexa is a prominent IT consulting firm that focuses on the digital transformation of businesses worldwide. The company has a team of over 400 professionals and has delivered 900+ projects across various industries.