Mattel Receives Record Number of “Toy of the Year” Awards
The Californer/10065950

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) was recognized with a total of four prestigious Toy of the Year awards at the 2020 Toy Association's annual Toy of the Year (TOTY) Awards ceremony held on Friday evening in New York. This marks the most TOTY awards Mattel has been awarded in one year.

Mattel received awards in the Infant/Toddler, Vehicle, Game and Action Figure categories and they include:

"We are driven to empower the next generation to explore the wonder of childhood and reach their full potential. We are honored to have been recognized by the industry with four TOTY awards – which is strong validation that we are creating toys kids love," said Steve Totzke, Chief Commercial Officer, Mattel. "Mattel is home to a world-class team and this is a true celebration of the work we do daily. It is also a testament to the strong support from our retail partners. These awards continue to show our momentum as New York Toy Fair begins."

The Toy Association TOTY Awards are given to products for being the most outstanding, unique and creative toy introductions from the past year. Nominated products cover all aspects of the industry. The TOTY ballot was overseen by the TOTY nominations committee, which is comprised of major retailers, Toy Association board members, toy trade journalists and academics. The awards are based on votes from toy retailers, media, Toy Association members and consumers.

More on The Californer
About Mattel

Mattel is a leading global children's entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends® and Mega®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world's leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential. Visit us online at

Filed Under: Business

Show All News | Report Violation

1000 characters max.

Latest on The Californer