New Desert Magazine - A Joshua Tree Gateway Magazine
The Californer/10312879

YUCCA VALLEY, Calif. - Californer -- Local Business Owners Invited to Join Launch Event for Yucca Brevifolia Magazine — A New Voice for the Mojave

Yucca Valley, CA — Local entrepreneurs, creatives, and community leaders are invited to attend a special two-hour gathering at Snake Bite Roadhouse this Wednesday, introducing Yucca Brevifolia Magazine, a dynamic new publication created to celebrate and amplify The Soul of Desert Living.

Hosted by Carlos Reyes and Lisa Schyck, the event will offer an exclusive first look at advertising opportunities available in the inaugural issue. Attendees will also meet the creative minds behind the magazine, network with fellow business owners, and discover how this unique platform aims to highlight the art, culture, stories, and spirit of the Mojave Desert.

More on The Californer

• San Francisco Hometown Star Terri J. Vaughn Hits Streaming Highs in Tyler Perry Studios "She the People" on Netflix
• Study: 78% of US Workers Have Chronic Conditions Despite Falling Disability Claims
• Hollywood Burbank Airport Joins Living Advantage, Inc. at V.I.P. Career Match Day!
• California: Governor Newsom announces appointments 5.30.25
• Terra Divine Launches Clean, Fragrance-Free Body Butter for Sensitive Skin and Eczema Relief

"Supporting a startup magazine like Yucca Brevifolia isn't just buying ad space," says co-founder Carlos Reyes. "It's joining a movement to elevate local storytelling, creativity, and the desert lifestyle we love. The greatest publications began with a handful of visionary supporters—this is your chance to be one of them."

The event promises to be an inspiring, informal gathering — an opportunity to connect, collaborate, and grow with a media project rooted in the local community and crafted for those who live, work, and thrive in the Hi-Desert.

Ideal advertisers include:

• Retailers, boutiques, gift shops
• Restaurants, cafés, and food businesses
• Artists, galleries, home decor and furniture stores
• Real estate professionals, vacation rentals, and lodging
• Health and wellness providers (yoga studios, therapists, spas)
• Outdoor and adventure brands
• Nonprofits, cultural venues, and event organizers
• Makers, creatives, vintage shops, photographers
• Sustainable living brands, automotive and off-road services
• Local service providers (contractors, salons, pet care, and more)

Event Details:

More on The Californer

• California: Governor Newsom proclaims Foster Care Month 2025
• City of Long Beach Continues Rollout of Residential Organics Collection Program
• California: Over 300 firefighting and law enforcement graduates add to state's public safety force
• Waterfront Toastmasters Celebrates Official Charter with Public Launch Party in West Sacramento
• Long Beach: City Provides Tips to Prevent Mosquito-Borne Diseases

Snake Bite Roadhouse, Yucca Valley ~ 55405 29 Palms Hwy. Yucca Valley, CA
Wednesday May 7, 2025 – 5:00 to 7:00 PM

Whether you're a local shop owner, artist, or community builder, Yucca Brevifolia Magazine wants to help you tell your story, connect with like-minded audiences, and bring attention to the richness of desert life.

Contact:
Carlos Reyes ~ Executive Creative Director
Yucca Brevifolia Magazine
Carlos.Reyes@yuccabrevifoliamagazine.com