Trending...
- AI Visibility: The Key to Beating Google's AI Overviews and Regaining Traffic
- New Mobile Car Detailing Platform Connects Drivers with On-Demand Local Pros
- Cal State LA secures funding for two artificial intelligence projects from CSU
The disruptive startup began selling their first shoes in late November, after months of building buzz and pre-orders. After years of intense research and strategic planning, that helped them develop a world-class supply chain, the company was able to thrive despite Covid-related delays and the uncertainty that the global pandemic has placed on buyer trends. Their defiant fast dash to six figures and beyond, in mere weeks, proves TRONUS is one to watch.
ATLANTA - Californer -- After athletic footwear sales hit record lows in March & April of 2020, building the front face of a new footwear brand may not have been widely advised. CEO Santia Deck has never been one to be deterred by naysayers. Breaking barriers has become second nature to her, thank goodness. Years of planning - plus months of building hype and a community of support - successfully translated to impressive sales, celebrity clientele and a foundationally sound beginning to what's on track to be a major player in footwear; and lifestyle brands in general.
"We knew we were on to something when we started getting phone calls from iconic footwear retailers and sneaker resellers prior to launch," explains TRONUS COO Cynthia Cureton-Robles. "Multiple investment offers were flattering but never really an option. We are committed to building generational wealth for our family," says Cureton-Robles - who happens to also be Santia Deck's mother and manager. "It was like we made a few mentions and then people started coming out from behind the bushes trying to see what was going on," says Deck. To be fair, a few mentions in her world are a big deal. Deck has built a hyper-loyal following that is truly engaged. First as a track phenom in college, then a celebrity fitness trainer, Santia's community has grown with every new venture of hers. As an elite athlete and now successful CEO, the support and engagement only intensify. Thankfully, those who were just curious or willing to support as early adopters during online pre-sales are being won over by the futuristic style, handmade quality and exceptional comfort of the first offering of shoes from TRONUS now that they are finally in the hands (or more accurately, on the feet) of fans who were eagerly anticipating their arrival.
More on The Californer
At the end of 2019, Deck signed a multi-million dollar deal with the highly anticipated WFLA. Though the pandemic would delay that organization's start, that first-ever contract of its size for a woman playing American-style football helped solidify her powerful personal brand. The inception of TRONUS was Deck's second historical achievement, when she became the first female athlete to own her own shoe company. TRONUS emphasizes that they are woman owned and woman led - not just a signature line of a major footwear company. Santia was intent on not just lending her name to some other company, but building a name and a company of her own.
TRONUS has announced that the first retailer to carry TRONUS sneakers in a brick & mortar location is newly opened and minority-owned, Sneaker Asylum based in Conyers, GA. Owner, Sharita Gorham says, "We are so excited to be a part of this legacy. Being selected as the first retailer to carry the hottest sneaker on the planet, and supporting another woman in this male dominated industry ... we are so grateful," shared Sharita. Cureton-Robles expressed that Gorham's store is the first but will definitely not be the last retailer to add TRONUS to their list of preferred sneaker brands.
Along with thousands of TRONUS customers, many celebrities such as NFL great, Deion Sanders; Rapper, Waka Flocka; Actor & Comedian, Marlon Wayans; Gospel Singer, James Fortune; Comedian, Karlous Miller; Soccer Superstar, Josef Martinez; Wrestler, Kalisto; Former NFL legend, Mike Vick; R&B Singer, Sammi; Rapper, Chanel West Coast and many others have flooded social media with their shoe-wearing support of TRONUS. All of this social proof comes in addition to the company's quick accomplishment of meeting the six figures mark and since multiplying it an undisclosed number of times. All of this suggests that TRONUS is poised to become a solid leader in the footwear industry for many years to come.
More on The Californer
"We knew we were on to something when we started getting phone calls from iconic footwear retailers and sneaker resellers prior to launch," explains TRONUS COO Cynthia Cureton-Robles. "Multiple investment offers were flattering but never really an option. We are committed to building generational wealth for our family," says Cureton-Robles - who happens to also be Santia Deck's mother and manager. "It was like we made a few mentions and then people started coming out from behind the bushes trying to see what was going on," says Deck. To be fair, a few mentions in her world are a big deal. Deck has built a hyper-loyal following that is truly engaged. First as a track phenom in college, then a celebrity fitness trainer, Santia's community has grown with every new venture of hers. As an elite athlete and now successful CEO, the support and engagement only intensify. Thankfully, those who were just curious or willing to support as early adopters during online pre-sales are being won over by the futuristic style, handmade quality and exceptional comfort of the first offering of shoes from TRONUS now that they are finally in the hands (or more accurately, on the feet) of fans who were eagerly anticipating their arrival.
More on The Californer
- Inframark Continues to Build Its Community Management Capabilities and Multi-Disciplinary Presence in Arizona
- ICAST 2025: The Crystal-Clear Revolution Begins at Booth #3233
- Rachel Farris, CPA Featured on The AJ Brown Show to Discuss Act 60 Tax Incentives
- Brindle Pet Supplies Now Carries Badlands Ranch Dog Food in Canada
- Jade & Zelda Launch Virtually Human: A Groundbreaking Podcast Hosted by AI-Powered Virtual Humans
At the end of 2019, Deck signed a multi-million dollar deal with the highly anticipated WFLA. Though the pandemic would delay that organization's start, that first-ever contract of its size for a woman playing American-style football helped solidify her powerful personal brand. The inception of TRONUS was Deck's second historical achievement, when she became the first female athlete to own her own shoe company. TRONUS emphasizes that they are woman owned and woman led - not just a signature line of a major footwear company. Santia was intent on not just lending her name to some other company, but building a name and a company of her own.
TRONUS has announced that the first retailer to carry TRONUS sneakers in a brick & mortar location is newly opened and minority-owned, Sneaker Asylum based in Conyers, GA. Owner, Sharita Gorham says, "We are so excited to be a part of this legacy. Being selected as the first retailer to carry the hottest sneaker on the planet, and supporting another woman in this male dominated industry ... we are so grateful," shared Sharita. Cureton-Robles expressed that Gorham's store is the first but will definitely not be the last retailer to add TRONUS to their list of preferred sneaker brands.
Along with thousands of TRONUS customers, many celebrities such as NFL great, Deion Sanders; Rapper, Waka Flocka; Actor & Comedian, Marlon Wayans; Gospel Singer, James Fortune; Comedian, Karlous Miller; Soccer Superstar, Josef Martinez; Wrestler, Kalisto; Former NFL legend, Mike Vick; R&B Singer, Sammi; Rapper, Chanel West Coast and many others have flooded social media with their shoe-wearing support of TRONUS. All of this social proof comes in addition to the company's quick accomplishment of meeting the six figures mark and since multiplying it an undisclosed number of times. All of this suggests that TRONUS is poised to become a solid leader in the footwear industry for many years to come.
More on The Californer
- Dr. Satyam Priyadarshy Joins Indemnify AI to Enrich AI Risk Financial Quantification
- $10 Million Allocated to Establish Crypto Treasury Focused on High Value Ethereum (ETH) & Bitcoin (BTC) as Long-Term Holdings for Cybersecurity Leader
- Fact: Trump lied — again. California gas prices remain lower than a week ago, month ago, and a year ago
- Sing For Your Supper: A Night of Musical Comedy and Drag for a Great Cause
- Top "We Buy Houses" Companies in Oakland, CA Announced — JiT Home Buyers Leads the Pack in 2025
Source: TRONUS LLC
Filed Under: Fashion
0 Comments
Latest on The Californer
- Revolutionary conversational AI transforms customer engagement with professional virtual receptionist answering service tailored for small busines
- New AI platform helps small businesses deliver always-available, professional customer service without added staff or complexity
- VoiceGenie AI empowers small businesses with 24/7, brand-driven customer engagement through an AI-powered virtual front desk receptionist
- California: Governor Newsom signs tribal-state gaming compact 7.14.25
- VoiceGenie AI empowers small businesses with human-like call answering and customer engagement—bridging the gap between automation and live
- New 24/7 AI solution transforms customer engagement and efficiency for small businesses seeking live virtual receptionist services
- Next-generation virtual receptionist service leverages AI to ensure every customer call and text is answered, enhancing efficiency and engagem
- Next-Gen AI Receptionist Elevates Customer Communication, Boosts Efficiency for Small Businesses
- California: Governor Newsom signs legislation 7.14.25
- New AI-Powered Platform from Kell Web Solutions Delivers 24/7 Professional, Automated Call Handling and Appointment Scheduling
- Kell Web Solutions Launches Next-Gen VoiceGenie AI Call Answering Service for Businesses
- 24/7 Conversational AI Platform Raises the Standard for Small Business Customer Engagement
- Pyro Marketing Launches New Website to Accelerate Growth for Fitness Brands
- QuickLogic Announces the Passing of Board Director Christine Russell
- KCON LA 2025, 106.3 RAIN FM 'Take Over' Special Event
- IEI USA Launches SHIELD Rugged Stainless Steel Panel PCs for Hygiene-Critical Industries
- In historic first, California powered by two-thirds clean energy – becoming largest economy in the world to achieve milestone
- North Island Credit Union Foundation Provides $5,000 in Teacher Grants To Benefit Educators & Students
- The Citizens Commission on Human Rights Annual Purple Heart Day Event will be Hosted at the Historic Fort Harrison
- Blake Harris the Leading Authority in International Asset Protection Joins Tom Hegna on "Financial Freedom with Tom Hegna"