Trending...
- California: Deadline day: Today is the last day to register up for Los Angeles fire debris removal - 283
- Governor Newsom announces Pacific Coast Highway will reopen in time for summer as California's all-in fire response continues ahead of schedule
- Family Estrangement on the Rise: Therapist Offers Support, Perspective, and Community for Those Affected
Hollywood In Pixels will host its inaugural Silver Pixel Awards International on April 3rd, honoring film marketing leaders Chris Massey of Universal Pictures and Bethan Fallon of Warner Bros. Pictures
LOS ANGELES & LONDON - Californer -- The Hollywood In Pixels Silver Pixel Awards, a recognition of excellence in digital marketing and innovation in the film industry, is making its international debut. Held annually in Los Angeles, the inaugural event in London underscores the global business impact of digital innovation in entertainment marketing. The event will be held on April 3, 2025 at The Arches London Bridge, which is currently showcasing the UK premiere of Marilyn The Exhibition.
The Silver Pixel, the marquee award, honors outstanding industry contributions by a senior executive overseeing digital marketing and innovation at a studio or streaming service, and will be presented to Chris Massey, Universal Pictures EVP Data Strategy & Transformation. Massey has been at the forefront of harnessing data science, AI-driven insights, and digital technology to drive audience engagement and business growth. With over 15 years of experience, his expertise has shaped the digital strategies for some of the biggest film franchises, including Jurassic World, Despicable Me, and Fast & Furious.
More on The Californer
"I'm honored to receive the Silver Pixel Award and to be recognized among such talented peers in the industry," said Chris Massey. "Digital marketing and data strategy continue to evolve at a rapid pace, and I'm privileged to be part of a team that embraces innovation to connect audiences with incredible stories around the world."
The Vanguard Pixel, which celebrates a senior marketing executive who has played a trailblazing role in advancing digital marketing innovation, will be awarded to Bethan Fallon, Vice President, EMEA Theatrical Marketing at Warner Bros. Pictures. Overseeing film marketing and strategy across more than 50 markets in Europe, the Middle East, and Africa, Fallon has played an integral role in the success of Warner Bros.' biggest theatrical releases, including Barbie, Wonka, The Dark Knight Trilogy and the Harry Potter franchise. With over 26 years of experience in the entertainment industry, Fallon has been a driving force behind innovative regional campaigns, forging partnerships with leading media platforms. Her work extends beyond marketing, as she has mentored young professionals through Warner Bros.' Creative Talent Scheme and OK Mentor.
"It's a privilege to receive the Vanguard Award and to be recognized for the work I'm so passionate about," said Bethan Fallon. "Marketing films across such a diverse and vibrant region like EMEA is both a challenge and an incredible opportunity, and I'm proud to work alongside amazing teams and partners who bring these stories to life for audiences worldwide."
More on The Californer
Bettina Sherick, founder and president of Hollywood In Pixels adds, "2025 will mark 10 years of HIP celebrating key individuals and campaigns that shape the landscape of marketing in the US. It is only fitting that we expand our celebration to include our global colleagues who have greatly contributed to digital innovation. I'm thrilled we are honoring Chris and Bethan, and look forward to an outstanding evening."
Tickets are available at https://tinyurl.com/silverpixelslondon2025
For sponsorship opportunity inquiries, please email sponsorships@hollywoodinpixels.org
For media inquiries, please email media@hollywoodinpixels.org
About Hollywood In Pixels:
Hollywood In Pixels is a 501(c)(3) corporation dedicated to the preservation and celebration of digital film marketing in Hollywood. Founded in 2015 by Bettina Sherick, an entertainment digital marketing veteran, HIP has become an integral organization within the digital Hollywood community. The organization's The Silver Pixel Awards recognize excellence in digital marketing and innovation within the entertainment industry.
The Silver Pixel, the marquee award, honors outstanding industry contributions by a senior executive overseeing digital marketing and innovation at a studio or streaming service, and will be presented to Chris Massey, Universal Pictures EVP Data Strategy & Transformation. Massey has been at the forefront of harnessing data science, AI-driven insights, and digital technology to drive audience engagement and business growth. With over 15 years of experience, his expertise has shaped the digital strategies for some of the biggest film franchises, including Jurassic World, Despicable Me, and Fast & Furious.
More on The Californer
- Freedom Seder LA Brings Together Black, Jewish, and Black-Jewish Leaders for an Evening of Unity and Liberation
- Actor Arif Ali Khan from Documentary Toronto Wonderland, featured in Sundance, in recovery status
- Winners Announced For The 3rd Annual AHS Awards
- Damian Redd's "Caught in a Fantasy" Surpasses 100,000 Views on VEVO/YouTube Following Album Reissue
- California: Governor Newsom responds to DOGE's dismantling of AmeriCorps: 'Middle finger to volunteers. We will sue'
"I'm honored to receive the Silver Pixel Award and to be recognized among such talented peers in the industry," said Chris Massey. "Digital marketing and data strategy continue to evolve at a rapid pace, and I'm privileged to be part of a team that embraces innovation to connect audiences with incredible stories around the world."
The Vanguard Pixel, which celebrates a senior marketing executive who has played a trailblazing role in advancing digital marketing innovation, will be awarded to Bethan Fallon, Vice President, EMEA Theatrical Marketing at Warner Bros. Pictures. Overseeing film marketing and strategy across more than 50 markets in Europe, the Middle East, and Africa, Fallon has played an integral role in the success of Warner Bros.' biggest theatrical releases, including Barbie, Wonka, The Dark Knight Trilogy and the Harry Potter franchise. With over 26 years of experience in the entertainment industry, Fallon has been a driving force behind innovative regional campaigns, forging partnerships with leading media platforms. Her work extends beyond marketing, as she has mentored young professionals through Warner Bros.' Creative Talent Scheme and OK Mentor.
"It's a privilege to receive the Vanguard Award and to be recognized for the work I'm so passionate about," said Bethan Fallon. "Marketing films across such a diverse and vibrant region like EMEA is both a challenge and an incredible opportunity, and I'm proud to work alongside amazing teams and partners who bring these stories to life for audiences worldwide."
More on The Californer
- 100 days after the fires: California and Los Angeles rebuild, recover, and rise together
- Retirement Community hosts Los Angeles Fashion Show
- California: Governor Newsom proclaims Arab American Heritage Month
- Long Beach Public Library Celebrates Asian American and Pacific Islander Heritage Month with Community Programs
- Ten Acres Pharmacy Leads Way in Sustainable Packaging with Pillumina's 100% Recyclable Pill Bottle
Bettina Sherick, founder and president of Hollywood In Pixels adds, "2025 will mark 10 years of HIP celebrating key individuals and campaigns that shape the landscape of marketing in the US. It is only fitting that we expand our celebration to include our global colleagues who have greatly contributed to digital innovation. I'm thrilled we are honoring Chris and Bethan, and look forward to an outstanding evening."
Tickets are available at https://tinyurl.com/silverpixelslondon2025
For sponsorship opportunity inquiries, please email sponsorships@hollywoodinpixels.org
For media inquiries, please email media@hollywoodinpixels.org
About Hollywood In Pixels:
Hollywood In Pixels is a 501(c)(3) corporation dedicated to the preservation and celebration of digital film marketing in Hollywood. Founded in 2015 by Bettina Sherick, an entertainment digital marketing veteran, HIP has become an integral organization within the digital Hollywood community. The organization's The Silver Pixel Awards recognize excellence in digital marketing and innovation within the entertainment industry.
Source: Hollywood In Pixels
0 Comments
Latest on The Californer
- ReferFriends.io Officially Launches: A New Global Hub for Sharing and Discovering Referral Codes
- Emerging Managers Podcast Launches, Highlighting New Players in Venture Capital Outperforming the Status Quo
- John Travolta To Host 22nd Annual Living Legends Of Aviation Awards In Beverly Hills On April 25th 2025; Legends To Honor Aerial Fire Crew Heroes
- North American Security Launches New Website to Reflect Evolving Industry Demands and Client-Centered Solutions
- Why Fractional Marketing Is the Future for Startups
- Socket Mobile Announces First Quarter 2025 Results Release Date and Conference Call
- Court rally press conference defend the California Tenant association leadership at Superior Court
- Liberalalliance Wealth Society Launches AI-Powered Investment Education Platform for Global Learners
- OM Drapes Design Announces Grand Opening at Laguna Design Center
- Flexi-View Lending Closes $5.9 Million Fix-and-Flip Loan in Ponca City, Oklahoma
- Home Run Pest & Termite Control Launches Monthly Mosquito Service to Help Wylie, Plano, and Rockwall Homeowners Reclaim Their Backyards
- Jayson Warner Smith joins the cast of Tulsa King, The Good Daughter and Murdaugh Murders in 2025
- Publish Press Links For Your Band
- Recharge announces AI-powered Concierge SMS at ChargeX global conference
- City of Long Beach Named Certified Age-Friendly Employer
- Digital Watchdog and Deep Sentinel Partner to Deliver Integrated AI-Powered Security Solutions
- Mastering Summer Vacation Packing: Garment Saver's Guide for Every Adventure
- Long Beach Launches Online Applications for Birth and Death Certificate Requests
- Power, Control, Ego-The Real Reason for Trump's Tariff Obsession
- Adora POS Unveils AdoraAI: The Future of AI-Powered Ordering for Pizzerias