Los Angeles Gets First-Ever Loyalty Program for Climate-Conscious Consumers
The Californer/10320766

LOS ANGELES - Californer -- LOS ANGELES, CA — A new kind of loyalty program is launching in Los Angeles. The Good Card (https://thegoodcard.co) is designed for climate-conscious consumers, offers members access to exclusive discounts, giveaways, and events at eco-minded restaurants, shops, and wellness spaces across the city.

"There's real power in keeping dollars circulating within a conscious economy," said Jill Ettinger, co-founder and CEO of Ethos, parent company of The Good Card. "We're rewarding values — sustainability, wellness, and community-building."

Unlike traditional rewards programs, The Good Card focuses on making climate-conscious living more accessible and affordable. "There's a disconnect between people wanting to support better businesses and the ability to afford that," said Ettinger. "The Good Card is about making those better choices easier — and more rewarding."

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Members can use The Good Card at participating businesses to unlock discounts, exclusive perks, and member-only events. Early partners include West Hollywood eatery Pura Vita, frozen yogurt chain Yoga-Urt, Venice's Likeminded Studios, and RE_Grocery stores.

Participation is free for business partners, making The Good Card a valuable ally to small businesses. According to recent data, companies with loyalty programs see customer visit frequency increase by 20 percent, a welcome statistic in a time of economic uncertainty.

Members can add the card directly to their Apple or Google Wallet, making checkouts seamless. Deals and participating locations are updated in real time on the website, with regular emails keeping members informed of new perks and launches.

While The Good Card is launching in Los Angeles, expansion is already on the roadmap. Future cities include New York City, San Francisco, Austin, Miami, and London, but LA serves as the blueprint.

Starting at just $9.99, The Good Card delivers a high-value offering at a low barrier to entry. It's a grassroots approach to economic resilience—an intentional model that supports the city's ethical businesses while giving consumers more for doing good.

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Consumers can join the waitlist (https://thegoodcard.co) and brands interested in becoming partners can submit their information directly on the site.

About The Good Card
The Good Card is a digital loyalty program created to make sustainable living more accessible and rewarding. The Good Card offers exclusive discounts, giveaways, and event access at a curated network of climate-forward businesses in Los Angeles. https://thegoodcard.co

About Ethos
Launched in 2021, Ethos is the premier digital destination for personal and planetary well-being. Ethos inspires and empowers a conscious community to make better choices for themselves and the planet. Home to The Good Card, Ethos is redefining how we engage with sustainability. https://the-ethos.co