The Californer - New Book Asks Just 100* Questions

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Top touring sound mixers, musicians and industry executives share
entertaining anecdotes in book that benefits The Roadie Clinic

PALM SPRINGS, Calif. - Californer -- A new book, Just 100* Questions by Greg McVeigh offers an insider's look into the dynamics that make live sound reinforcement such a vibrant industry. Building on the successful Just One Question series of posts developed for Heil Sound, Just 100* Questions distills down the absolute essence of what it takes to be successful in the touring world. Featuring insights from sound mixers, musicians and executives in the pro audio industry, Just 100* Questions shines the spotlight on the people behind the scenes who make concerts come to life. Rather than long-winded lengthy interviews, McVeigh asks top 100 professionals just one specific question based on their background and expertise. Individually, each "interview" is fun and punchy – full of joy and personality. But taken as a whole, the book is a veritable who's who of the industry.

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"Greg has spent 50 years supporting touring professionals. From his time as director of marketing for QSC Audio to stints with Crest Audio and vice president of tour sound for Meyer Sound to his longtime relationship with Heil Sound and the late Bob Heil, he is one of the most respected players in the space," said pro audio consultant Mike Dias. "Very few individuals have the know how or access to pull off a project like this. It's one thing finding 100 A-List individuals in any industry, but for people who make their living blending into the darkness and being invisible by nature, this only happened because of Greg's relationships."

"This is my love letter to the industry," says McVeigh. "As I've said many times, it's not about the show business glamour or the gear, it's about the people in the trenches. This book is my way of saying thank you and of acknowledging the focus and dedication that it takes to breathe life into shows night after night."

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"What I love most about this project is that Greg gives a face and a name to everyone side stage and backstage," says Paul Klimson, founder of The Roadie Clinic in Niles, MI. "He makes the concert industry human and relatable. I flip through the pages and see friends and extended family."

A portion of each sale of Just 100* Questions will be donated to help support the mission of The Roadie Clinic. Says McVeigh, "Paul and Courtney Klimson are doing great things at their clinic. I'm a Michigan boy at heart and it's time to give back."

Just 100* Questions is available now at Amazon.com.

For more information on Roadie Clinic, visit www.theroadieclinic.com.