Pickleball International Announces Strategic Partnership with "Health is for EveryBODY™" Campaign
The Californer/10268503

OWINGS MILLS, Md. - Californer -- In an impactful move to blend sports with health advocacy,  Pickleball International Committee, the world governing body for pickleball, announces a strategic partnership with the "Health is for EveryBODY" campaign. This partnership emerges against the backdrop of pickleball's surging popularity, with statistics showing a remarkable growth trend. Recent studies indicate that pickleball is the fastest-growing sport in the U.S. and experiencing high growth around the world engaging players across diverse demographics, with a significant spike in interest among players aged 18-34.

"We are thrilled to partner with the 'Health is for EveryBODY' campaign. This collaboration is a testament to our belief that good health is crucial for peak performance, not just in sports but in every aspect of life," said Terry Cecil, CEO of Pickleball International Committee. "Pickleball's growing popularity offers a unique platform to promote health and wellness. We aim to extend the health benefits of pickleball far beyond the court, impacting the global health scene significantly."

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The "Health is for EveryBODY" campaign, sponsored by the National Minority Health Association (NMHA), supports the health initiatives put forth by the World Economic Forum Zero Health Gaps Pledge (ZHGP) to improve health outcomes in communities across the globe. The NMHA is a signatory of the ZHGP. This partnership will enable Pickleball International to integrate the campaign's message into its burgeoning network of events and activities. The sport's increasing appeal will be harnessed to amplify the campaign's reach and impact, addressing health as a universal concern.

Pickleball, while promoting fitness and community, also presents health challenges for players, including risks of joint injuries, muscle strains, and overuse injuries. This partnership will address these issues, promoting safe play and health, both physical and mental, awareness among pickleball enthusiasts.

Pickleball International Committee will actively engage its network of affiliates, sponsors, venues, manufacturers, and players to focus on health as a global issue. This initiative marks a significant step towards using sports as a catalyst for creating healthier communities.

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The "Health is for EveryBODY" campaign welcomes the support of Pickleball International. This collaboration exemplifies our commitment to promoting comprehensive wellness, emphasizing the importance of mental, physical, and oral health worldwide, said Burgess Harrison, campaign director.

About Pickleball International:

Pickleball International Committee, the world governing body for pickleball, is dedicated to the global growth and development of pickleball. With a focus on empowering athletes at all levels, their mission is to use the power of sports to unite people and drive positive change in communities worldwide. For more information, please visit https://pickleballic.org

About Health is for EveryBODY:

The "Health is for EveryBODY" campaign is a comprehensive health initiative aimed at promoting well-being and awareness for physical, mental, and oral health across diverse communities across the world. Supported by leading organizations, and the National Minority Health Association, the campaign aligns with global health objectives set forth by the World Economic Forum's Zero Health Gap Pledge. For more information, please visit https://healthisforeverybody.org