San Diego/Carlsbad Real Estate Agent Promotes Homes To MORE Buyers For MORE Money
The Californer/10035716

CARLSBAD, Calif. - Californer -- – If you've followed the San Diego/Carlsbad real estate market for a while, you've undoubtedly heard of Frank Macri as he's one of the most respected agents in town when it comes to marketing homes. Now, he's one-upped himself with the latest addition to his advertising arsenal with what he calls his "Target Marketing" approach.

The ancient approach of placing your home in local magazines, along with the rest of the listings that your listing brokerage has is now a thing of the past. Frank Macri has perfected an approach to Target Marketing where he invests his own money to expose your property to the most opportune buyer based on their current interests, hobbies, family size, age and even net worth and credit score.

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In today's world, marketing is all about matching your product up to the prospects that are most likely to have an interest in it. In this case, use the features of the home to determine who the folks are that would like and desire these features and direct your marketing to them.

When asked how this new-age approach to selling for more homes works, Frank said the following: "If a home is in a highly desirable school district there's no sense in marketing that home to retired couples but it's a perfect fit for a family that has a child or two of school age years. If the home has a fenced yard, we can expose it to those that have the appropriate income and also have a dog in the house. If it has a wine cellar, we can market to those that subscribe to Wine Connoisseur Magazine or otherwise have a wine collection. This allows buyers to absolutely fall in love with the home, oftentimes meaning they'll pay a premium for something that matches their exact criteria. Essentially, we can market it as their "Dream Home" even though it would be considered "just another home for sale" to the general public. That's why oftentimes we can sell homes for more money. With the marketing data available from online and offline marketing firms, it just doesn't make sense for an agent to simply just list a home on the MLS  and wait for a possible offer sometime down the road."

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For local homeowners, selling your home fast and for top dollar is our biggest priority. Utilizing an agent that understands superior marketing and exposure can potentially allow you to net a lot more money from the ultimate sale of the property.

About Frank Macri, JD:

For more information on how this target marketing approach works and to find out how you may be able to get more from the sale of your home, contact Frank at Distinctive Properties by calling 760-822-5100 or email at Frank@MacriHomes.com. Visit www.MacriHomes.com for more info.