Selling Insurance to Gen Z With Success
The Californer/10279076

NEWPORT BEACH, Calif. - Californer -- People born between 1998 and 2013 are called Gen Z or Zoomers. They range in age from 11 to 26 years old and have been puzzling marketers for years, insurance companies and insurance agents included.

If you've been trying to figure out how to reach Gen Z, we've done most of the research for you, so you can see which types of insurance are most marketable to Zoomers.

Selling insurance to Gen Z requires some expertise, because Zoomers are known to ask questions and watch their pennies.

Here are the different types of insurance and what they require of you when selling insurance to Gen Z.

Health Insurance

Gen Z can stay on their parent's health insurance plan(s), until they turn 26. Not everyone's parents are insured, however, and some people want to keep their health insurance policies separate.

SmartFinancial can help insurance agents find Gen Z customers as they turn 26, which is when most Zoomers start shopping for health insurance. These customers won't even have to wait for Open Enrollment to buy a health insurance policy, because turning 26 qualifies as a Special Enrollment Period.

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Many but not all Gen Z will qualify for low-cost health insurance in the health insurance marketplace, depending on their income. With the right filters, you can find Zoomers who only qualify for private health insurance and can afford it.

Give Gen Z Affordable Health Insurance Price Points

This generation of insurance buyers wants to be educated on what they are buying and why. They are also very price conscious. Never sell a low-coverage health plan if you know the customer has an existing condition, but if the prospect you're speaking with is healthy, quote them on a high deductible bronze plan if they are on a tight budget.

For more on car insurance, renters insurance and more, read the full article at https://agents.smartfinancial.com/resource/guide-selling-insurance-gen-z