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FRANKLIN, Mass., Aug. 15, 2025 ~ Barrett Distribution Centers, a leading logistics and supply chain management company, has recently announced a new partnership with FCTRY LAb, a trend-setting footwear brand based in Los Angeles. This partnership will see Barrett providing warehousing, fulfillment, and transportation services to support FCTRY LAb's direct-to-consumer (D2C) operations through their website fctrylab.com.
The successful go-live of FCTRY LAb's operations at Barrett's facility in Montebello, CA was celebrated by the team at Barrett. Co-founded by industry veterans Omar Bailey and Abhi Som, FCTRY LAb is known for its bold designs, rapid innovation, and performance-driven engineering in the footwear industry. Their game-changing releases such as the Duckboot - a collaboration with rapper NLE Choppa - and the Stomper - worn by WWE star Seth Rollins - have pushed the boundaries of modern design.
According to Ravi Bhaskaran, chief operating officer at FCTRY LAb, Barrett was the perfect fit for their needs. "Barrett checked every box for us - from their close proximity to our headquarters and extensive experience in footwear to their ability to handle fast-paced scaling needs and high order volumes," he said. With their current facility lease ending, FCTRY LAb turned to Barrett for a quick and flexible solution, which they delivered successfully.
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Apart from its commercial success, FCTRY LAb has also demonstrated elite performance capabilities. Co-founder Omar Bailey has designed footwear for renowned athletes in MLB and NBA leagues. He also developed custom cleats for Super Bowl champion Jalen Ramsey that ranked in the top five by the NFL's official testing lab. The brand is now expanding its reach by creating footwear for San Francisco 49ers' Trent Williams, international cricketers, and professional tennis players.
Some of FCTRY LAb's recent standout models include the Knight RNR - a sleek foam slip-on recovery sneaker, the MOCC for Men and MOCC for Women - a slip-on silhouette that combines moccasin comfort with future technology, and the RUFL Boots - designed to deliver both utility and style, as seen on the New York Fashion Week runway.
Harrison Smith, director of 3PL pricing at Barrett, expressed his excitement about welcoming FCTRY LAb into the Barrett family. "Led by a visionary team, there's no doubt FCTRY LAb is poised for remarkable growth. We can't wait to be a part of the game-changing future they're building - and to provide the fulfillment and transportation support that helps them get there faster," he said.
With its scalable infrastructure and proven expertise in apparel fulfillment, Barrett is the perfect long-term partner for FCTRY LAb as they continue to disrupt the footwear industry. The operations have already been launched at Barrett's facility in Montebello, California, setting both companies up for success in their respective fields.
The successful go-live of FCTRY LAb's operations at Barrett's facility in Montebello, CA was celebrated by the team at Barrett. Co-founded by industry veterans Omar Bailey and Abhi Som, FCTRY LAb is known for its bold designs, rapid innovation, and performance-driven engineering in the footwear industry. Their game-changing releases such as the Duckboot - a collaboration with rapper NLE Choppa - and the Stomper - worn by WWE star Seth Rollins - have pushed the boundaries of modern design.
According to Ravi Bhaskaran, chief operating officer at FCTRY LAb, Barrett was the perfect fit for their needs. "Barrett checked every box for us - from their close proximity to our headquarters and extensive experience in footwear to their ability to handle fast-paced scaling needs and high order volumes," he said. With their current facility lease ending, FCTRY LAb turned to Barrett for a quick and flexible solution, which they delivered successfully.
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Apart from its commercial success, FCTRY LAb has also demonstrated elite performance capabilities. Co-founder Omar Bailey has designed footwear for renowned athletes in MLB and NBA leagues. He also developed custom cleats for Super Bowl champion Jalen Ramsey that ranked in the top five by the NFL's official testing lab. The brand is now expanding its reach by creating footwear for San Francisco 49ers' Trent Williams, international cricketers, and professional tennis players.
Some of FCTRY LAb's recent standout models include the Knight RNR - a sleek foam slip-on recovery sneaker, the MOCC for Men and MOCC for Women - a slip-on silhouette that combines moccasin comfort with future technology, and the RUFL Boots - designed to deliver both utility and style, as seen on the New York Fashion Week runway.
Harrison Smith, director of 3PL pricing at Barrett, expressed his excitement about welcoming FCTRY LAb into the Barrett family. "Led by a visionary team, there's no doubt FCTRY LAb is poised for remarkable growth. We can't wait to be a part of the game-changing future they're building - and to provide the fulfillment and transportation support that helps them get there faster," he said.
With its scalable infrastructure and proven expertise in apparel fulfillment, Barrett is the perfect long-term partner for FCTRY LAb as they continue to disrupt the footwear industry. The operations have already been launched at Barrett's facility in Montebello, California, setting both companies up for success in their respective fields.
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