Trending...
- For Book Publishers Day (1/16): Check out some very exciting "Next Big Things" in the Book Business! - 114
- Enhancing Campus Safety for Women: The Blue Luna's New Initiative - 105
- JackRabbit Skips CES 2025, And Honestly, We're Fine With That - 102
LOS ANGELES - Californer -- Washington State became the first state with a mandatory public long-term care insurance program for workers. Workers began seeing monies deducted from their paycheck in July 2023. This November, workers along with all Washington State voters, will have the opportunity to vote on continuing or opting out of the program.
"While the nation will undoubtedly be watching the results of the presidential election, I'll be as interested in how Washington votes," explains Jesse Slome, director of the American Association for Long-Term Care Insurance. "This could well be one of the more pivotal moments impacting the future for long-term care insurance."
The Washington ballot initiative (I-2124) would allow people to opt out of a payroll tax that funds the state's long-term care insurance program, WA Cares. "If the initiative passes, I believe this will basically end the WA Cares program by making it financially unfeasible for the State," Slome predicts.
More on The Californer
The 40-year long-term care insurance professional notes witnessing other significant events that impacted long-term care insurance. "People forget that a national LTC plan was part of the Affordable Care Act," Slome shares. "Passed by Congress and signed into law by President Obama, the administration later backed away from the program even before attempting a launch."
Slome was sharing thoughts with a group of long-term care insurance specialists. "Those who oppose the WA Care program have already raised funds and admittedly have crafted a memorable slogan, "Vote Yes – Pay Less", Slome acknowledged. "Those who advocate for the many benefits of long-term care insurance will be put to the test of creating powerful messaging that resonates with individuals of all voting ages."
According to State data, some 400,000 individuals were able to opt out of the WA Cares program because they secured private long-term care insurance coverage before specified deadline. "They pose an interesting audience," Slome admits. "Will insurers initiate communication prior to the vote and what messaging will they utilize?"
More on The Californer
"I expect a marketing communications battle will take place," Slome acknowledges. "Workers are already seeing money taken from their paycheck and if they do not understand and value the potential benefits of the program, they'll vote in opposition. As passionate long-term care insurance advocates I'll be watching what insurers and other industry beneficiaries do. I am sure that other states considering programs will also be watching."
The American Association for Long-Term Care Insurance advocates for the importance of long-term care planning and supports insurance professionals who market both traditional and linked benefit long-term care insurance products. To learn more, visit the organization's website at https://www.aaltci.org. Slome also directs the American Association for Medicare Supplement Insurance - https://www.medicaresupp.org.
"While the nation will undoubtedly be watching the results of the presidential election, I'll be as interested in how Washington votes," explains Jesse Slome, director of the American Association for Long-Term Care Insurance. "This could well be one of the more pivotal moments impacting the future for long-term care insurance."
The Washington ballot initiative (I-2124) would allow people to opt out of a payroll tax that funds the state's long-term care insurance program, WA Cares. "If the initiative passes, I believe this will basically end the WA Cares program by making it financially unfeasible for the State," Slome predicts.
More on The Californer
- Long Beach's 2025 State of the City Address to Benefit LA Wildfire Victims and Evacuees
- Governor Newsom deploys an additional 1,000 California National Guard service members to Los Angeles fires
- PRADO by Meritage Homes in Temecula – Stunning Residence 1-4 Floorplans!
- Riverwalk Village at Town Center | New Homes in Menifee, CA
- California: Governor Newsom signs executive order to help Los Angeles rebuild faster and stronger
The 40-year long-term care insurance professional notes witnessing other significant events that impacted long-term care insurance. "People forget that a national LTC plan was part of the Affordable Care Act," Slome shares. "Passed by Congress and signed into law by President Obama, the administration later backed away from the program even before attempting a launch."
Slome was sharing thoughts with a group of long-term care insurance specialists. "Those who oppose the WA Care program have already raised funds and admittedly have crafted a memorable slogan, "Vote Yes – Pay Less", Slome acknowledged. "Those who advocate for the many benefits of long-term care insurance will be put to the test of creating powerful messaging that resonates with individuals of all voting ages."
According to State data, some 400,000 individuals were able to opt out of the WA Cares program because they secured private long-term care insurance coverage before specified deadline. "They pose an interesting audience," Slome admits. "Will insurers initiate communication prior to the vote and what messaging will they utilize?"
More on The Californer
- California: El Gobernador Newsom da la bienvenida a bomberos de México para aumentar la capacidad de respuesta a incendios
- California: On frontlines of firefight, Governor Newsom meets with first responders, announces tax relief for L.A. County
- With new round of severe fire weather on the way, California continues historic deployment
- California: Governor Newsom welcomes firefighters from Mexico to boost firefighting capacity
- Impro's LA Noir Unscripted at North Coast Repertory Theatre
"I expect a marketing communications battle will take place," Slome acknowledges. "Workers are already seeing money taken from their paycheck and if they do not understand and value the potential benefits of the program, they'll vote in opposition. As passionate long-term care insurance advocates I'll be watching what insurers and other industry beneficiaries do. I am sure that other states considering programs will also be watching."
The American Association for Long-Term Care Insurance advocates for the importance of long-term care planning and supports insurance professionals who market both traditional and linked benefit long-term care insurance products. To learn more, visit the organization's website at https://www.aaltci.org. Slome also directs the American Association for Medicare Supplement Insurance - https://www.medicaresupp.org.
Source: AALTCI
0 Comments
Latest on The Californer
- City of Long Beach Extends Activation of Inclement Weather Shelter Through Sunday Evening
- JH Technologies Partners with SEM Manufacturer CIQTEK for North American Market
- Mazda Supports Los Angeles Fire Response & Relief Efforts
- Investor Workshop at Mar-A-Lago, $27 Million for Acquisitions and Drug Treatment of Suicidal Depression: NRx Pharmaceuticals, Inc. (Stock S: NRXP)
- The Best Places to Go in Mexico in 2025
- Nayarit: Mexico's Best-Kept Secret for Fall and Winter Getaways in 2025
- LIB: A master of ingenuity in the field of custom test chambers, unlocking unlimited possibilities!
- Lauren Elaine Unveils 'Technicolor Fairytale' Bridal Collection: A Fusion of Tradition and Whimsy
- PRP Aviation Earns Prestigious "Platinum Cirrus Training Center" Designation
- Alphyn to Present at Upcoming Investor Conferences
- Music with a Purpose: Rap Artist Conc3ept Speaks on California Fires, Plans Fundraiser and Giveaway
- California: TOMORROW: State finance director to hold media briefing on Governor Newsom's 2025-26 budget
- Governor Newsom deploys California National Guard to Los Angeles fires: 'Looting will not be tolerated'
- California: Governor Newsom's statement on the death of Riverside County Sheriff's Deputy
- California's partnership with federal government boosts state's rapid response to Los Angeles fires
- TechGirl Financial Expands Team and Merges with Resilient Wealth Planning
- Office of Youth Development Announces Third Year of Youth Power PB (Participatory Budgeting) Long Beach
- Snell & Wilmer Welcomes Associate Caitlin M. Murphey to the San Diego Office
- Hidden Foods Co. to Debut Two New Products at the 2025 Fancy Foods Show in Las Vegas
- Crunch Fitness to Open Doors to those Affected by the Los Angeles Wildfires