Trending...
- Governor Gavin Newsom signs SB 27, strengthening California's CARE Act and expanding access to behavioral health services
- Mullins McLeod Surges Into SC Governor's Race with $1.4 Million Raised in First Quarter; Most from His Own Commitment, Not Political Pockets
- RNHA FL Unveils Bold New Leadership Ahead of 2026 Elections
Driver Studios to leverage industry-leading creative and analytics to launch and promote animated 'Wooshi' Youtube series in support of consumer product launch in 2025
MONTREAL & NEW YORK - Californer -- Today METAFY – a leader in unlocking and applying the benefits of blockchain technology to both legacy and emerging IP – announced that they and DRIVER STUDIOS – the industry's leading YouTube-solution specialist – have partnered on the development, production and commercial exploitation of animated content based upon METAFY's flagship brand – 'WOOSHI WORLD'.
The partnership will see DRIVER STUDIOS develop and produce animated 'WOOSHI' content, and then apply their industry-leading data & analytics capabilities combined with compelling storytelling, to drive viewership of the series on a dedicated 'WOOSHI WORLD' YouTube channel that DRIVER STUDIOS will create and oversee in early 2025. YouTube has become THE streaming platform for kids and families, with more than 86% of U.S. kids aged 2-12 viewing content on the platform, and 90% of their parents watching alongside.
By combining DRIVER's data-driven insights with METAFY'S community-centered approach to digital brand-building, fans who enter the 'WOOSHI' universe will be invited to participate in crafting its direction and form. Co-creation and co-authorship are key outcomes of how METAFY integrates the blockchain throughout the IP it creates and stewards.
More on The Californer
"I am incredibly excited to announce this partnership with DRIVER STUDIOS" said
Cole Gurman, founder and CEO of METAFY. "DRIVER STUDIOS is a leader in driving eyeballs to IP on YouTube, and we're confident that they're the ideal partner to help us introduce, drive and monetize our 'WOOSHI' IP in 2025 and beyond. Together we're bridging the gap that many legacy brands face in staying authentically connected to the grassroots culture of the next generation".
"YouTube is where kids discover and engage with content. It's also the stage where today's brands are built," said Scott Weitz, founder & CEO of DRIVER STUDIOS. "DRIVER STUDIOS has been on the forefront developing and scaling kids content on YouTube for over a decade. The METAFY team has crafted an exceptional original content concept and memorable characters. Merging sophisticated data with creative storytelling, we're bringing this exciting IP to life on YouTube and setting the stage for the companion toy range launching in 2025. All the ingredients to rapidly scale a brand and its audience are right here. We're thrilled to partner with Cole and the METAFY team on an innovative approach that represents the future of media."
In support of DRIVER STUDIOS's efforts, METAFY will elevate the brand's reach with an array of 'WOOSHI'-branded products in 2025, drawing on its deep-rooted retail and consumer product expertise. This strategic rollout will see sought-after items land with key influencers and early enthusiasts, perfectly aligning with the series launch and driven by data that ensure a direct connection between 'WOOSHI' consumer products and 'WOOSHI' animated content.
More on The Californer
About METAFY
METAFY is the prototypical unicorn – where expertise, experience and ambition have come together to seize the opportunity that the transition in the marketplace from Web 2 to Web 3 offers up. METAFY uniquely blends capabilities rooted in the analog worlds of licensed consumer product development and production, and mass market and online retailing, with the digital world of the blockchain and real-world asset (RWA) tokenization. METAFY is an IP-house in name and function, devising and executing customer engagement and brand monetization plans that leverage the places where these worlds overlap, ensuring the most immersive and compelling experience possible for those consumers who engage with its own original IP, and as importantly, the brands that METAFY builds on behalf of third-party IP owners from all around the world.
About DRIVER STUDIOS
DRIVER STUDIOS is a dynamic 360°media and entertainment company dedicated to creative excellence and innovation. Specializing in award-winning YouTube content creation, commercial production, and advanced advertising solutions, DRIVER STUDIOS is a leader in kids and family media. By merging sophisticated data with creative storytelling, DRIVER STUDIOS creates impactful media experiences that engage audiences across screens and devices. Trusted by leading global brands, DRIVER STUDIOS delivers compelling and dynamic media activations at the intersection of creativity, technology, and brand engagement. Learn more at www.driver-studios.com.
The partnership will see DRIVER STUDIOS develop and produce animated 'WOOSHI' content, and then apply their industry-leading data & analytics capabilities combined with compelling storytelling, to drive viewership of the series on a dedicated 'WOOSHI WORLD' YouTube channel that DRIVER STUDIOS will create and oversee in early 2025. YouTube has become THE streaming platform for kids and families, with more than 86% of U.S. kids aged 2-12 viewing content on the platform, and 90% of their parents watching alongside.
By combining DRIVER's data-driven insights with METAFY'S community-centered approach to digital brand-building, fans who enter the 'WOOSHI' universe will be invited to participate in crafting its direction and form. Co-creation and co-authorship are key outcomes of how METAFY integrates the blockchain throughout the IP it creates and stewards.
More on The Californer
- California: Crime is down in San Francisco, key law enforcement partnerships yield successful results
- Scott St. Germain, U.S. Army Veteran and Vice President at Genentech, Joins Dream Foundation Board
- New West Symphony: E.T. The Extra-Terrestrial in Concert
- Vesper Public Relations is selected as an official supplier of the LASEC Business Connect Program
- California announces coalition of Governors forming new alliance to protect public health from political interference
"I am incredibly excited to announce this partnership with DRIVER STUDIOS" said
Cole Gurman, founder and CEO of METAFY. "DRIVER STUDIOS is a leader in driving eyeballs to IP on YouTube, and we're confident that they're the ideal partner to help us introduce, drive and monetize our 'WOOSHI' IP in 2025 and beyond. Together we're bridging the gap that many legacy brands face in staying authentically connected to the grassroots culture of the next generation".
"YouTube is where kids discover and engage with content. It's also the stage where today's brands are built," said Scott Weitz, founder & CEO of DRIVER STUDIOS. "DRIVER STUDIOS has been on the forefront developing and scaling kids content on YouTube for over a decade. The METAFY team has crafted an exceptional original content concept and memorable characters. Merging sophisticated data with creative storytelling, we're bringing this exciting IP to life on YouTube and setting the stage for the companion toy range launching in 2025. All the ingredients to rapidly scale a brand and its audience are right here. We're thrilled to partner with Cole and the METAFY team on an innovative approach that represents the future of media."
In support of DRIVER STUDIOS's efforts, METAFY will elevate the brand's reach with an array of 'WOOSHI'-branded products in 2025, drawing on its deep-rooted retail and consumer product expertise. This strategic rollout will see sought-after items land with key influencers and early enthusiasts, perfectly aligning with the series launch and driven by data that ensure a direct connection between 'WOOSHI' consumer products and 'WOOSHI' animated content.
More on The Californer
- $73.6M Pipeline, $10M Crypto Play & Legal Firepower: Why Investors Are Watching Cycurion (N A S D A Q: CYCU) Like a Hawk
- Grammy award winning Cuban-Canadian artist Alex Cuba releases its 11th studio album, "Indole"
- Thread Advisory Group Launches to Help Retailers Turn Strategy Into Lasting Results
- QView Medical and Eve Wellness Announce Partnership to Advance Direct-to-Consumer Breast Cancer Screening With FDA-Approved AI
- New Article Reveals Common Pricing Pitfalls in Flooring Projects — And How to Avoid Them
About METAFY
METAFY is the prototypical unicorn – where expertise, experience and ambition have come together to seize the opportunity that the transition in the marketplace from Web 2 to Web 3 offers up. METAFY uniquely blends capabilities rooted in the analog worlds of licensed consumer product development and production, and mass market and online retailing, with the digital world of the blockchain and real-world asset (RWA) tokenization. METAFY is an IP-house in name and function, devising and executing customer engagement and brand monetization plans that leverage the places where these worlds overlap, ensuring the most immersive and compelling experience possible for those consumers who engage with its own original IP, and as importantly, the brands that METAFY builds on behalf of third-party IP owners from all around the world.
About DRIVER STUDIOS
DRIVER STUDIOS is a dynamic 360°media and entertainment company dedicated to creative excellence and innovation. Specializing in award-winning YouTube content creation, commercial production, and advanced advertising solutions, DRIVER STUDIOS is a leader in kids and family media. By merging sophisticated data with creative storytelling, DRIVER STUDIOS creates impactful media experiences that engage audiences across screens and devices. Trusted by leading global brands, DRIVER STUDIOS delivers compelling and dynamic media activations at the intersection of creativity, technology, and brand engagement. Learn more at www.driver-studios.com.
Source: Driver Studios
Filed Under: Entertainment, Media
0 Comments
Latest on The Californer
- Voices for Humanity Scouts a Brighter Future for Brazil's Youth with Chief Marcos Santos Jr
- $500,000 in Stock Dividend for Shareholders in 2025 Sweetens The Pot on Success of Becoming Debt Free with No Convertible Notes or Warrants for $IQST
- Aissist.io Launches Hybrid AI Workforce to Solve AI Pilot Failure for Customer Support Automation
- Milwaukee Job Corps Center: Essential Workforce Training—Admissions Now Open
- Christy Sports Makes Snowsports More Accessible for Families to Get Outside Together
- MainConcept Completes Management Buyout to Become Independent Company
- Zip launches modern, affordable software for small moving companies
- LIB Industry Expands Full-Series Salt Spray Corrosion Test Chambers to Meet Global Testing Standards
- The Easy Way to Collect Every Wedding Photo from Your Guests - No App Needed
- Rick Roco Ignites San Francisco's Pop Surrealism Scene
- Official City of Long Beach Statement Regarding Cease and Desist Notices for Unpermitted Event on October 11, 2025
- REPRESENTATION REVOLUTION: FLM TV Network Launches as America's First Truly Diverse Broadcast Network
- Hunger Action Los Angeles to Host 2025 Fundraising Gala on World Food Day at Guelaguetza Restaurant
- OhMyPretty Burmese Curly Bundles Redefine Long-Lasting, Chic, Versatile Curls
- New Book Call all Jews to Accept Jesus as the Messiah
- Flux AI Launches CRAISEE — The World's First All-in-One Generative AI Platform
- Governor Newsom pre-deploys additional storm safety resources to Southern California ahead of extreme weather
- 10xDev Launches in Los Angeles
- City of Long Beach Preparing for Upcoming Weather Event, Urges Residents to Take Precautions
- Jimmy Swinder Launches "Jimmy Swinder Productions," Expanding Creative Reach